Listing Summary
Prime Imperial Valley Hospitality Investment: Best Western Plus Main Street Inn
Full Description
Stabilized 63-Key Select-Service Hotel in Brawley, CA
Signature Hospitality Advisors and RAD Commercial Realty exclusively present the opportunity to acquire the Best Western Plus Main Street Inn—a high-performing, 63-key select-service hotel located at 1562 E Main St, Brawley, CA 92227.
Offered at $8,900,000 ($141,270/key), this upper-midscale asset delivers a ~7.0% cap rate on trailing FY2025 EBITDA of $602,500 generated from $2.09M in total revenue. Positioned along the active commercial corridors of California’s Imperial Valley, the hotel combines steady cash flow, strong brand equity under the Best Western Plus flag, and clear operational upside driven by proven demand-capture leadership.
Investment At-A-Glance & Operational Snapshot
Financial & Performance Highlights
| Metric |
Property Performance (FY2025 Actuals) |
| Total Asking Price |
$8,900,000 |
| Price / Key |
$141,270 |
| Net Operating Income / EBITDA |
$602,500 |
| Total Gross Revenue |
$2,090,000 |
| Cap Rate |
~7.0% |
| Occupancy Rate |
69.4% |
| Average Daily Rate (ADR) |
$129.76 (~$130) |
| Revenue Per Available Room (RevPAR) |
$90.10 (~$90) |
Core Investment Highlights & Growth Drivers
1. Robust & Stabilized Cash Flow
Operating as a recognized upper-midscale hotel, the property delivered $602,500 in EBITDA on $2.09M of total revenue for FY2025. With a stable 69.4% occupancy rate and an ADR of $129.76, the asset presents an immediate yield profile for cash-flow-seeking investors.
2. Proven Market Penetration & RevPAR Upside
The asset has demonstrated superior demand-capture capability within its competitive set:
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Market Penetration Index (MPI): Reached 122.0 in December 2024, proving the hotel's ability to capture significant market share over regional competitors.
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Value-Add Re-Rating Strategy: Restoring occupancy capture toward 2024 levels while maintaining elevated ADR levels provides an organic pathway to expand RevPAR and margin performance without relying on broader market growth.
3. Well-Defined STR Competitive Set
Benchmarked against a 5-property, 412-room competitive set in the Yuma & El Centro, CA submarket (STR ID 55053), the Best Western Plus Main Street Inn maintains a clean, transparent operational baseline for underwriting.
4. Resilient Imperial Valley Regional Economy
Demand in Brawley is fueled by diverse, non-cyclical demand drivers across Imperial County:
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Agribusiness Hub: Surrounding agricultural processing, distributions, and seasonal logistics.
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Government & Infrastructure Contracts: Consistent demand from utility crews, infrastructure projects, and government contractors.
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Cross-Border Commercial Trade: Key logistics transit point connecting California's Imperial Valley with Yuma, AZ, and international trade routes.
Property Details & Structural Overview
Contact Exclusive Principal Brokers
To request access to the Virtual Data Room (VDR), sign the Non-Disclosure Agreement (NDA), or submit an offer, please contact the exclusive listing advisors:
Majid Radaei
Managing Broker — Principal
RAD Commercial Realty
Amit Sharma
Hospitality Investment Advisor
Signature Hospitality Advisors
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Phone: (714) 709-3909
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Email: amit@shadvisors.com
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Property Address: 1562 E Main St, Brawley, CA 9222
Quick Glance
- Listing ID:
CL-California-28048
- Status:
Active
- Year Build:
1969
- Building Size:
43,726 SqFt
- Lot Size:
N/A
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